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sampling

06 Dec
Embroidery, fabrics, making, New Season, sampling

shepherd dresses and tunics

  • December 6, 2024
  • By author-avatar Taylor
  • 0 comments

inspired by an ancient shepherd smock shirt we discovered at a car boot sale. hannah did many smocking tests on the various fabrics, testing different coloured embroidery threads.

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22 Nov
making, sampling

knitwear development

  • November 22, 2024
  • By author-avatar Taylor
  • 0 comments

We ensure that our yarns are not only of exceptional quality but also sourced with care and respect for the animals. Our nickel cardigans is 100% hand loom knitted in Peru

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22 Aug
colours, Design trends, fabrics, making, New Season, sampling

our collection for summer 24

  • June 21, 2024
  • By author-avatar Taylor
  • 1 comment

Overalls have all been carefully cut to flatter the female form. We also present our first bridal dress as well as a new print, inspired by the faded pressed flowers found betwixt antique books.

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08 May
making, New Season, sampling, studio

the thorn dress

  • June 21, 2024
  • By author-avatar Taylor
  • 0 comments

This dress was inspired by traditional Mexican shapes. The only exception is the neckline, although the traditional huipil blouses did not have a curved neckline.

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sula silk chiffon angel blouse with hand made smocking and frill sleeves
03 May
Embroidery, fabrics, making, New Season, sampling

how sula ss20 was created

  • June 21, 2024
  • By author-avatar Taylor
  • 0 comments

When I started to think about ss20, it was actually spring in 2019. After a re-watch of Frida the movie, I became interested in the square shapes and deceptively simple garments worn by Kahlo.

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09 Jan
colours, Embroidery, sampling, studio

inspired by vintage cloth

  • June 21, 2024
  • By author-avatar Taylor
  • 0 comments

In Vietnam our production team have been busy marking up the cloth for cutting and stitching. Meanwhile, by the sea, we are cutting final pieces of material and checking patterns.

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08 Dec
colours, Embroidery, fabrics, india, New Season, sampling

working on winter 16 samples

  • January 23, 2024
  • By author-avatar Taylor
  • 0 comments

Alison and Archana share the same intensity in their approach to their work, not pausing for a moment until they have found the right combination of threads, beads and buttons.

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04 Oct
sampling, studio

the making of a sweater

  • January 23, 2024
  • By author-avatar Taylor
  • 0 comments

We are making Scroom sweaters for iconic New York Store ABC Home. there is a Metal and pearl trim as well as the side zips, these were found in Chandni Chowk market in Delhi 

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recent blog posts
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  • the ss25 flower print
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  • our ss25 photoshoot
    March 21, 2025
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    March 14, 2025
  • fluffy shiny fabric
    February 27, 2025

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  • home
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  • pre-loved
    • about preloved
    • shop pre-loved
  • news
  • about sula
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