news
flowerday: on flowers
production manager hannah flowerday: on flowers. delving into our love for floral motifs. sourcing vintage fabrics, flowers we are growing at home and how flowers inspired aw25
catching up with our makers
our wonderful makers who ensure the sula production is done to the highest standard. made with longevity and durability in mind as well as beauty.
new spring summer collection
we present you with a watery pallete of stunning greens, translucent pales, bright peacock blue as well as dark navy. new knitwear, new denim, vintage inspired embroidery and more.
in conversation: artist amy dury
we reached out to artist amy dury to talk all things colour, female friendships and creative inspirations. we are captivated by amy's skillful use of color in her paintings.
styling sula across seasons
showcasing outfits created using clothing from a variety of collections from our most recent to preloved we still love 10 years later. our loves and values behind sula string our collections together.
happy summer solstice!
dancer florence bowdige puts the easy movement and comfort of sula ss25 to the test. our collections are designed with durability and longevity in mind as well as charm and artistry.
ss25 through your eyes
some of the beautiful images from our shops who we are so proud to work with. we are proud that many of our shops have physical stores on the high street.
new: dolls blouse and dress
new styles: dolls blouse and dress were inspired by a vintage christening dress which alison found at a flee market whilst in japan. the capped sleeves jut out playfully toying with ideas of scale.
linen denim for ss25
linen denim for ss25, weighing up the sustainability, and what other criteria come into the decision to use a fabric in our collections. our favourite linen denim clothing from ss25.
the ss25 flower print
inspired by 1930s abstracted, scattered, floral prints as well as seasons motif was found at a flee market in japan where alison picked up this vintage dressing gown.
our ss25 photoshoot
we shot this collection at a pick your own fruit farm. one of our favourite photos is the of eduarda wearing our orange flower print while holding up an English marigold.
spring summer 25
ss25 is here! light and airy, embodying the slow peaceful pace of a long hot summer. garment designs are inspired by french and japanese workwear. fabrics are from Japan and Italy.