making

new spring summer collection

we present you with a watery pallete of stunning greens, translucent pales, bright peacock blue as well as dark navy. new knitwear, new denim, vintage inspired embroidery and more.
making

in conversation: artist amy dury

we reached out to artist amy dury to talk all things colour, female friendships and creative inspirations. we are captivated by amy's skillful use of color in her paintings.
making

styling sula across seasons

showcasing outfits created using clothing from a variety of collections from our most recent to preloved we still love 10 years later. our loves and values behind sula string our collections together.
making

happy summer solstice!

dancer florence bowdige puts the easy movement and comfort of sula ss25 to the test. our collections are designed with durability and longevity in mind as well as charm and artistry.
making

ss25 through your eyes

some of the beautiful images from our shops who we are so proud to work with. we are proud that many of our shops have physical stores on the high street.
making

new: dolls blouse and dress

new styles: dolls blouse and dress were inspired by a vintage christening dress which alison found at a flee market whilst in japan. the capped sleeves jut out playfully toying with ideas of scale.
making, fabrics

linen denim for ss25

linen denim for ss25, weighing up the sustainability, and what other criteria come into the decision to use a fabric in our collections. our favourite linen denim clothing from ss25.
photography

our ss25 photoshoot

we shot this collection at a pick your own fruit farm. one of our favourite photos is the of eduarda wearing our orange flower print while holding up an English marigold.
making

spring summer 25

ss25 is here! light and airy, embodying the slow peaceful pace of a long hot summer. garment designs are inspired by french and japanese workwear. fabrics are from Japan and Italy.
fabrics

fluffy shiny fabric

the flight fabric is a reproduction of what would have been used to make vintage low altitude flight jackets. snug wool / shiny rayon, japanese reversible fabric.