Challenges ahead…getting off the fashion calendar
Now we are working on SS21 and we are seeing unprecedented challenges ahead in...
02
Aug
Blog
18
Jun
colours
I have always used colour as the absolute starting point for designing a sula ...
08
Jun
12
May
08
May
the thorn dress (silk or cotton versions)
This dress was designed last May, and is only in the shops now. Many of our st...
03
May
how sula ss20 was created
When I started thinking about sula ss20, it was actually early spring in 2019....
22
Apr
slow fashion for sula ss19 photoshoot
Our slow fashion shoot was a great success. Even though we were shooting in t...
25
Apr
the clean shirt
Influenced by the functional aesthetic of work wear, the clean shirt is easy, ...
28
Mar
31
Jan
aw19 collection sula photoshoot (and a few shots for ss19)
aw19 collection sula photoshoot
Thi...
09
Jan
colours and texture as inspiration from vintage cloth
finding colours and textures from the vintage cloth as inspiration in the new year. in vietnam our ...
03
May
SS18 Collection Building
Really fun day working on the SS18 collection, picking out fabrics and colours and lots of try...