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Embroidery

06 Dec
Embroidery, fabrics, making, New Season, sampling

shepherd dresses and tunics

  • December 6, 2024
  • By author-avatar Taylor
  • 0 comments

inspired by an ancient shepherd smock shirt we discovered at a car boot sale. hannah did many smocking tests on the various fabrics, testing different coloured embroidery threads.

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sula silk chiffon angel blouse with hand made smocking and frill sleeves
03 May
Embroidery, fabrics, making, New Season, sampling

how sula ss20 was created

  • June 21, 2024
  • By author-avatar Taylor
  • 0 comments

When I started to think about ss20, it was actually spring in 2019. After a re-watch of Frida the movie, I became interested in the square shapes and deceptively simple garments worn by Kahlo.

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09 Jan
colours, Embroidery, sampling, studio

inspired by vintage cloth

  • June 21, 2024
  • By author-avatar Taylor
  • 0 comments

In Vietnam our production team have been busy marking up the cloth for cutting and stitching. Meanwhile, by the sea, we are cutting final pieces of material and checking patterns.

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26 Apr
colours, Embroidery, press

Sula in Selvedge magazine!

  • January 23, 2024
  • By author-avatar Taylor
  • 0 comments

“What’s the hardest part?
The supply chain is very long and sometimes things are simply out of my hands — and things sometimes do go wrong.”

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08 Dec
colours, Embroidery, fabrics, india, New Season, sampling

working on winter 16 samples

  • January 23, 2024
  • By author-avatar Taylor
  • 0 comments

Alison and Archana share the same intensity in their approach to their work, not pausing for a moment until they have found the right combination of threads, beads and buttons.

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recent blog posts
  • ss25 through your eyes
    June 11, 2025
  • new: dolls blouse and dress
    May 30, 2025
  • linen denim for ss25
    April 23, 2025
  • the ss25 flower print
    April 16, 2025
  • our ss25 photoshoot
    March 21, 2025

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  • home
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    • new season
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    • coats
    • dresses
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    • slips
    • accessories
    • pre-loved
    • sale
  • pre-loved
    • about preloved
    • shop pre-loved
  • news
  • about sula
  • contact sula
    • get in touch
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    • size guide
  • sula wholesale
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