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Tag Archives: behind the scenes

22 Apr
New Season, photography

sula SS19 photoshoot

  • June 21, 2024
  • By author-avatar Taylor
  • 0 comments

The shoot was a great success despite the baking sun shining over us, we giggled, ate delicious food and got excited about how great the clothes looked.

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25 Apr
fabrics, New Season

the clean shirt

  • June 21, 2024
  • By author-avatar Taylor
  • 0 comments

Clean shirt is easy, hard wearing and stylish, made from Japanese washi cloth which is from the pulp of the gampi tree, mitsumata and kozo bush. Made by hand it involves an intricate process.

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28 Mar
New Season

the sweep dress

  • June 21, 2024
  • By author-avatar Taylor
  • 0 comments

The sweep Dress was inspired by Alison’s desire to create the perfect dress. Care, time and intricate work is a the heart of our ethos at sula though not without its difficulties.

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31 Jan
New Season, photography

BTS of aw19 photoshoot

  • June 21, 2024
  • By author-avatar Taylor
  • 0 comments

It was bitingly cold outside. Luckily there was a wonderful wood burning stove. Fanta could warm her toes on it after posing for shots on the freezing cold beach outside.

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09 Jan
colours, Embroidery, sampling, studio

inspired by vintage cloth

  • June 21, 2024
  • By author-avatar Taylor
  • 0 comments

In Vietnam our production team have been busy marking up the cloth for cutting and stitching. Meanwhile, by the sea, we are cutting final pieces of material and checking patterns.

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03 May
making

the creation of SS18

  • June 21, 2024
  • By author-avatar Taylor
  • 0 comments

We have had a really fun day working on the SS18 collection, picking out fabrics and colours, trying on all of the clothes. Choir dress has absolutely tonnes of drawn thread work and tiny gathers.

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09 Jan
colours, india, New Season, photography, press

sula photography

  • June 21, 2024
  • By author-avatar Taylor
  • 0 comments

Take a look at this interview with Aaron Joel Santos, we have worked with Aaron on every one of our photo shoots over the last 5 years. We love what he has said about sula!

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10 Dec
colours, New Season, photography

Behind the scenes SS16 shoot

  • June 21, 2024
  • By author-avatar Taylor
  • 0 comments

We found our dressing room, adorned with an old rope hanging amongst the dusty sackcloth and drying workers clothes of a 400 year old spice store. The colours of the room were amazing.

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recent blog posts
  • ss25 through your eyes
    June 11, 2025
  • new: dolls blouse and dress
    May 30, 2025
  • linen denim for ss25
    April 23, 2025
  • the ss25 flower print
    April 16, 2025
  • our ss25 photoshoot
    March 21, 2025

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  • home
  • shop
    • new season
    • blouses
    • Knitwear
    • coats
    • dresses
    • jackets
    • pants
    • skirts
    • slips
    • accessories
    • pre-loved
    • sale
  • pre-loved
    • about preloved
    • shop pre-loved
  • news
  • about sula
  • contact sula
    • get in touch
    • shipping and returns
    • size guide
  • sula wholesale
    • next season
    • agent zone
    • request for wholesaler
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