Take a look at this interview with Aaron Joel Santos for the World Photography Association – we have worked with Aaron on every one of our photo shoots over the last 5 years. We love what he has said about sula!
“I witnessed Alison, Trang Pham (model) and Aaron working together recently in Kerala and it was a complete delight – their combined sensibilities create an extraordinary alchemy – the latest photos are a testament to that… watch this space… the photographs of SS16 will be on the sula site showing the new sula collection very soon.”
Thank you Aaron we love you.
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ss25 through your eyes
some of the beautiful images from our shops who we are so proud to work with. we are proud that many of our shops have physical stores on the high street.
the ss25 flower print
inspired by 1930s abstracted, scattered, floral prints as well as seasons motif was found at a flee market in japan where alison picked up this vintage dressing gown.
our ss25 photoshoot
we shot this collection at a pick your own fruit farm. one of our favourite photos is the of eduarda wearing our orange flower print while holding up an English marigold.
aw25, English weather
behind the scenes photos and details from our photoshoot which took place last week. 'English weather' is characterised by luxurious – for everyday and special occasion wear.
black for aw25
Alison was inspired in Vietnam after a friend introduced her to a pile of black fruits. following this inspiration we want this collection to have options of flooded of black.
sula & the colour pink!
The sula team sit down to discuss designer Alison Taylor's thoughts about pink, what has inspired our pink hues for spring summer 2024 and the history of the beloved colour.
sula autumn Winter
Clothes are softly tailored and take your shape. They are flattering and suit the feminine body in all its diversity. New styles include a fully reversible back-pleat jacket.
Matilda in New York
Upon our arrival at D+A morning light poured in from the windows We all had an excited buzz motivating us through our jet lag as it was a busy show.
our collection for summer 24
Overalls have all been carefully cut to flatter the female form. We also present our first bridal dress as well as a new print, inspired by the faded pressed flowers found betwixt antique books.
indigo dyeing
Indigo dyeing is an ancient practice first discovered in India around 5000 years ago. we have decided to use synthetic indigo dye for our Japanese denim.
Colour story
sula collections always start with a colour story, the incredible Jennifer Packer exhibition I went to see inspired our following spring and summer collection we created.


