Tag Archives: sula colours
the ss25 flower print
inspired by 1930s abstracted, scattered, floral prints as well as seasons motif was found at a flee market in japan where alison picked up this vintage dressing gown.
our ss25 photoshoot
we shot this collection at a pick your own fruit farm. one of our favourite photos is the of eduarda wearing our orange flower print while holding up an English marigold.
black for aw25
Alison was inspired in Vietnam after a friend introduced her to a pile of black fruits. following this inspiration we want this collection to have options of flooded of black.
Matilda in New York
Upon our arrival at D+A morning light poured in from the windows We all had an excited buzz motivating us through our jet lag as it was a busy show.
our collection for summer 24
Overalls have all been carefully cut to flatter the female form. We also present our first bridal dress as well as a new print, inspired by the faded pressed flowers found betwixt antique books.
indigo dyeing
Indigo dyeing is an ancient practice first discovered in India around 5000 years ago. we have decided to use synthetic indigo dye for our Japanese denim.
Colour story
sula collections always start with a colour story, the incredible Jennifer Packer exhibition I went to see inspired our following spring and summer collection we created.
science behind colour
most people are trichromatic, this means they have three different types of cones in their eyes. A tetrachromat has 4 different colour perception channels.
sula photography
Take a look at this interview with Aaron Joel Santos, we have worked with Aaron on every one of our photo shoots over the last 5 years. We love what he has said about sula!
Behind the scenes SS16 shoot
We found our dressing room, adorned with an old rope hanging amongst the dusty sackcloth and drying workers clothes of a 400 year old spice store. The colours of the room were amazing.