We have had a really fun day working on the SS18 collection, we have been picking out fabrics and colours as well as trying on all of the clothes.
Choir dress is seen above on Celeste. Choir dress has absolutely tonnes of drawn thread work and tiny gathers. We always find it an extremely exciting part of the process when production arrives and all the team members try everything on, this is how we decide what works, and what doesn’t. Trying production on us as varying shapes and sizes means we can better understand the fits.
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it's that time in the year when seasons collide. sula is a hive of activity as we three women juggle work for three collections, past, current and future.
Hannah flowerday
sula's profile series continues. introducing hannah flowerday, our production manager who has been part of the team since 2017, discover her love of colour and nature.
our ss25 photoshoot
we shot this collection at a pick your own fruit farm. one of our favourite photos is the of eduarda wearing our orange flower print while holding up an English marigold.
sula autumn Winter
Clothes are softly tailored and take your shape. They are flattering and suit the feminine body in all its diversity. New styles include a fully reversible back-pleat jacket.
our collection for summer 24
Overalls have all been carefully cut to flatter the female form. We also present our first bridal dress as well as a new print, inspired by the faded pressed flowers found betwixt antique books.
challenges ahead
There are sad endings and new beginnings with unprecedented challlenges ahead. Changes like getting off the fashion calender would be a welcome relief for Sula as a micro business.
The Rosalita dress
The Rosalita dress was inspired by the Rosa jacket which has roots in Eastern European workwear. I am wearing mine as a spring coat for this fresh weather.
the thorn dress
This dress was inspired by traditional Mexican shapes. The only exception is the neckline, although the traditional huipil blouses did not have a curved neckline.
how sula ss20 was created
When I started to think about ss20, it was actually spring in 2019. After a re-watch of Frida the movie, I became interested in the square shapes and deceptively simple garments worn by Kahlo.
sula SS19 photoshoot
The shoot was a great success despite the baking sun shining over us, we giggled, ate delicious food and got excited about how great the clothes looked.
the clean shirt
Clean shirt is easy, hard wearing and stylish, made from Japanese washi cloth which is from the pulp of the gampi tree, mitsumata and kozo bush. Made by hand it involves an intricate process.
the sweep dress
The sweep Dress was inspired by Alison's desire to create the perfect dress. Care, time and intricate work is a the heart of our ethos at sula though not without its difficulties.